Owners of the popular Founder Bak Kut Teh store are pleading for public support to save their business from closing in the next two months.
The homegrown brand that has served celebrities including Taiwanese pop singers Jay Chou and Jam Hsiao, as well as Hong Kong actor Chow Yun Fat, said the COVID-19 pandemic will put it out of business if sales continue to decline.
“This is the most difficult crisis we have ever met. For the last 5 months, our sales have dropped tremendously by over 85%. If we don’t turn around in the next 2 months, we will need to shut down,” Nigel Chua, son of the owner Chua Chwee Whatt, said in an online post yesterday.
“We sincerely seek your support to save our brand, the jobs of our employees and our heritage.”
Hi everyone, this is Nigel here. Founder Bak Kut Teh will be shutting down if the situation doesn’t get better in the next 2 months. It has been a really good 42 years… but the truth is, we might not make it for the many more 42 years to come.
In this last attempt to save our brand, we will give over 30% off curated sets for dine-in customers from 17 July to 17 …August at selected outlets. This special discount is to thank you for your support during Circuit Breaker (we couldn’t have lasted this long without you) and to encourage you and your family to dine with us.
我们恳切请求大家给予支持，不让42年的努力付诸东流。发起人肉骨茶首次推出折扣超过30%的特备家庭套餐，从7月17日至8月17日，在发起人肉骨茶Hotel Boss, Bugis 和 Downtown East 分店。这项特别促销是为了感激大家在阻断措施期间的支持（如果没有你们的支持，我们无法坚持到现在），希望能鼓励大家再次上门。您的下一餐，对我们很重要。
We sincerely seek your support to not let our 42 years of hard work go in vain. Please save our brand, the jobs of our numerous employees and our heritage. 🙏 It’ll mean a lot to us if you can share this post, we promise to serve you with our very best.
In order to keep you safe while practising social distancing measures, please make reservations before visiting us.
Hotel Boss outlet: 📞 6816 2582 Bugis outlet: 📞 6255 3889 Downtown East outlet: 📞 6344 2588
Sincerely, Nigel, Second-gen Owner of Founder Bak Kut Teh
Read the full letter here: https://www.instagram.com/p/CCp5-YWHLLI/
#savefounderbkt #拯救发起人 @founderbkt
The franchise specializing in pork rib broth has been operating for 42 years with outlets at Bugis and Downtown East as well as globally in China, Vietnam, Indonesia and Taiwan.
Since the outbreak in January, sales from the takeaway and delivery orders and the reopening of their stalls during the second phase of the circuit breaker period were not enough to sustain the business. He did not mention whether the overseas business would be affected.
“We have been keeping our business afloat by relying on takeaway and deliveries since the outbreak of Covid-19, but our efforts are still insufficient,” Chua wrote.
“We were hopeful that the situation would turn for the better. But we were wrong. Even now, we continue to walk into our empty restaurants with no diners in sight. In our 42 years of business, these few months are the most tiring, trying and difficult,” he added.
They will be offering discounted family set menus from Friday to Aug 17.
This article, 42-year-old Bak Kut Teh store appeals for help to stay open, originally appeared on Coconuts, Asia’s leading alternative media company.